1. QuickBooks Online
🏆 Best overallThe US market leader, with the deepest ecosystem and native payroll.
Pricing: Simple Start $38/mo, Essentials $75/mo, Plus $115/mo, Advanced $275/mo (US standard price; a 50%-off-3-months intro is common). Verified Jul 6, 2026.
Pros
- ✔Most accountants already know it
- ✔Native payroll, unlike Xero
- ✔Huge integration ecosystem
Cons
- ✕Per-plan user caps (Simple Start = 1 user)
- ✕Pricier at the top ($275/mo Advanced)
- ✕Interface can feel cluttered
If you're leaving Xero mainly for US payroll or accountant familiarity, QuickBooks Online is the obvious landing spot. It's the market leader in the US for a reason: native payroll, the deepest app and advisor ecosystem, and strong reporting. The trade-offs are the mirror image of Xero's strengths — QuickBooks charges per plan for users (Simple Start allows just one), and the top Advanced tier runs $275/mo. The UI is also busier than Xero's clean design. But for a US small business that wants the tool its accountant already uses, with payroll built in rather than bolted on, QuickBooks is hard to beat. Migration tools move your data both ways.