Mailchimp vs Brevo
Last updated July 6, 2026
Deciding between Mailchimp and Brevo? Here's how they stack up on price, fit and migration effort — so you can pick the right email marketing tool without second-guessing.
Pricing disclaimer: All prices are list prices in USD, shown for general information only as of July 6, 2026, and may have changed since. Plans, tiers and features vary by region and are frequently updated by each vendor. Nothing here is financial, legal or purchasing advice — always confirm current pricing and terms on the provider's official website before you buy.
| Mailchimp | Brevo | |
|---|---|---|
| Starting price | Free (paid from ~$13/mo) | Free |
| Free tier | — | Yes |
| Best for | Established users on its plans | Businesses with big contact lists they email occasionally. |
| Migration effort | — | Easy |
| Rating | — | 4.4 ★ |
Why teams switch from Mailchimp
- ✕Pricing is billed by number of contacts — costs balloon as your list grows, even if you email rarely.
- ✕It counts unsubscribed and inactive contacts toward your paid limit on some plans.
- ✕Repeated price increases and feature gating into higher tiers.
- ✕The free plan was cut back, and automation depth trails specialists.
Where Brevo wins
- ✓Store unlimited contacts — pay per send
- ✓Cheaper for large, rarely-emailed lists
- ✓SMS and CRM included
…and where it doesn't
- ✕Daily send caps on lower tiers
- ✕Templates less polished than Mailchimp
- ✕Deliverability tuning takes work
The verdict on Brevo
Brevo (formerly Sendinblue) is the most direct answer to Mailchimp's biggest pain point: it bills by emails sent, not by number of contacts. If you have a large list you email occasionally, that flips the economics entirely — you can store unlimited contacts and pay only for volume. On top of that you get SMS, WhatsApp, a built-in CRM and transactional email. The trade-offs are daily send caps on lower tiers and templates that aren't as slick as Mailchimp's. But for anyone whose Mailchimp bill exploded as their list grew, Brevo is the switch that stops the bleeding. It imports contacts easily.
Try Brevo freeWhat real users say: Mailchimp vs Brevo
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Frequently asked questions
Is Brevo cheaper than Mailchimp?
Brevo starts at Free, including a free tier, compared with Mailchimp from Free (paid from ~$13/mo). Free plan (300 emails/day). Starter $9/mo, Standard $18/mo, Professional $499/mo (verified Jul 6, 2026). Priced by email volume, not contacts.
Is it hard to migrate from Mailchimp to Brevo?
Migration difficulty is rated Easy. It imports contacts easily.
Who should choose Brevo over Mailchimp?
Brevo is best for: Businesses with big contact lists they email occasionally. If that describes your situation, it's a strong Mailchimp alternative.
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