Shopify vs Wix
Last updated July 6, 2026
Deciding between Shopify and Wix? Here's how they stack up on price, fit and migration effort — so you can pick the right e-commerce platform tool without second-guessing.
Pricing disclaimer: All prices are list prices in USD, shown for general information only as of July 6, 2026, and may have changed since. Plans, tiers and features vary by region and are frequently updated by each vendor. Nothing here is financial, legal or purchasing advice — always confirm current pricing and terms on the provider's official website before you buy.
| Shopify | Wix | |
|---|---|---|
| Starting price | $39/mo (Basic) | $29/mo |
| Free tier | — | No |
| Best for | Established users on its plans | Small businesses wanting easy visual design with light commerce and bookings. |
| Migration effort | — | Moderate |
| Rating | — | 4.0 ★ |
Why teams switch from Shopify
- ✕Transaction fees on top of the monthly plan unless you use Shopify Payments.
- ✕Essential features often require paid apps, inflating the true monthly cost.
- ✕Plans climb steeply — Advanced is $399/mo and Plus starts at $2,300/mo.
- ✕Hosted and somewhat locked-in — you don't own the platform or fully control costs.
Where Wix wins
- ✓Easiest visual site building
- ✓Website, store and bookings in one
- ✓No transaction fees on Wix Payments
…and where it doesn't
- ✕Can't switch templates after publishing
- ✕Less commerce depth than Shopify
- ✕Performance varies on complex sites
The verdict on Wix
Wix appeals to Shopify merchants who value visual, drag-and-drop design freedom and whose store sits alongside services or bookings. Its editor is the most flexible for building exactly the layout you want, and it bundles website, store and appointment booking together, starting at $29/mo for eCommerce. The downsides: you can't swap templates once published, its commerce depth trails Shopify for serious catalogs, and performance can wobble on complex sites. But for a small business or service brand that wants an easy, all-in-one visual builder with light selling, Wix is a cheaper, friendlier option than Shopify, with product import available.
Try WixWhat real users say: Shopify vs Wix
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Frequently asked questions
Is Wix cheaper than Shopify?
Wix starts at $29/mo, compared with Shopify from $39/mo (Basic). Business plans: Basic eCommerce $29/mo, Standard $39/mo, Advanced $159/mo (verified Jul 6, 2026).
Is it hard to migrate from Shopify to Wix?
Migration difficulty is rated Moderate. But for a small business or service brand that wants an easy, all-in-one visual builder with light selling, Wix is a cheaper, friendlier option than Shopify, with product import available.
Who should choose Wix over Shopify?
Wix is best for: Small businesses wanting easy visual design with light commerce and bookings. If that describes your situation, it's a strong Shopify alternative.
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